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Take a Vow So Every Girl Can Love on Her Own Terms
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As a company that celebrates love, we support VOW for Girls.
Because #LoveIsOurBusiness, we believe every girl should be able to choose love on her own terms and no child should ever be a bride.
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Your Choice Gives Girls A Choice
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A celebration of love —
and a commitment to every girl’s right to choose her own path.

This October, we're launching something special: For Every Girl, With Love, a campaign celebrating every girl's right to choose her own path to love. In a unified show of support, October 10-12, retailers and businesses worldwide will unite for a powerful weekend of impact. Aligned with International Day of the Girl, this collective effort will fuel locally-led initiatives aimed at ending the devastating practice of child marriage, creating a future of freedom and opportunity for thousands of girls.

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When you hit "Submit," you will be redirected to a folder where you can upload your logo. We will use the logo to recognize your participation when posting on social media.
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Frequently Asked Questions

What is For Every Girl, With Love?

For Every Girl, With Love will occur October 10, 11, and 12, 2025. This weekend perfectly aligns with International Day of the Girl, celebrated annually on October 11. As declared by the United Nations, International Day of the Girl aims to recognize girls' rights, highlight the unique challenges they face worldwide, and promotes their empowerment and the fulfillment of their human rights. During the weekend of October 10, 11, and 12, participating businesses and retailers will generously donate 10% of all sales to VOW for Girls. 100% of funds raised through For Every Girl, With Love will support local organizations addressing child marriage in communities where girls’ futures are most at risk. For Every Girl, With Love is an excellent opportunity to promote social impact, drive store traffic, and boost sales throughout the weekend.

What is VOW for Girls? 

VOW for Girls is a nonprofit organization working to end child marriage and protect girls’ rights. Since its inception in 2018, programming supported by VOW has impacted the lives of over 500,000 girls in 15 countries. VOW supports locally-led organizations working to eradicate child marriage by providing safe spaces for girls through girls' clubs, education, job training, mentorship, and support for developing vital life skills.

Why Does Child Marriage Happen?

Child marriage occurs across countries, cultures, and geographies. The specific reasons vary but include local social norms that continue the practice generation after generation, families struggling with poverty and looking for options for their children, girls lacking educational opportunities, and natural disasters and events stemming from conflict and climate change that disrupt families’ lives.

How Do We Make Our Donation?

All donations can be made via this donation page.

What Percentage of Funds Raised Directly Support Work to End Child Marriage?

100% of funds raised through For Every Girl, With Love will go directly to local organizations addressing child marriage in communities where girls’ futures are most at risk.

What Resources Will We Receive to Support our Participation in For Every Girl, With Love?

Each participating business will have access to a digital toolkit that contains language and assets to help promote your participation in For Every Girl, With Love through your social media channels, emails, and newsletters. We will also provide a downloadable printable poster for your use. In September, VOW will ship info cards that can be put into shopping bags, distributed to customers, or displayed on store counters.

Can Any Store or Business Participate in For Every Girl, With Love?

Yes! Businesses who would like to participate by generously donating 10% of all sales generated October 10, 11, and 12, 2025 to VOW for Girls may register.

I Have Additional Questions. Who can I Connect With About For Every Girl, With Love?

Please reach out to VOW for Girls, and we will be happy to assist you. withlove@VOWforGirls.org

VOW is Making an Impact

“It is important that we value our development on the health, educational and social levels. As young girls, we must no longer remain silent in the face of inequalities. Let's break taboos and dare to denounce inequalities and injustices based on gender. A girl today is a leader today.”

- Fatouma Adboul Aziz, Age 16

“For me, a young girl should be educated and enterprising. Every girl should have the chance to be successful freely while thriving.”

- Bintou Mohamed Ali, Age 17

“Leadership is learned, if each girl is given the chance to be put in the spotlight, we will no longer have a problem of inequality in the future.”

- Fatouma Moussa Boussy, Age 16

“Opportunities do not come to you, you have to go out to look for opportunities. I am always looking for opportunities to develop myself and invite all young people not to give up and to believe in themselves.”

- Rosalinda José, age 22

"My future life should not be reduced to giving birth, taking care of my family, and eternally depending on my loved ones. I have dreams and aspirations and I need to make them come true with the support of the world. I am a girl, and I can help improve the living conditions of my community."

- Raissa Oumarou Petitot, Age 17