For Every Girl, With Love will occur October 9, 10, and 11, 2026. This weekend perfectly aligns with International Day of the Girl, celebrated annually on October 11. As declared by the United Nations, International Day of the Girl recognizes and celebrtes girls' rights, highlights the unique challenges they face, and calls for their empowerment worldwide. During the weekend of October 9, 10, and 11, participating businesses and retailers will generously donate 10% of all sales to VOW for Girls. 100% of funds raised through For Every Girl, With Love will support local organizations addressing child marriage in communities where girls’ futures are most at risk. The campaign is an excellent opportunity to promote social impact, drive store traffic, and boost sales throughout the weekend.

VOW for Girls is a nonprofit organization working to end child marriage and protect girls’ rights. Since its inception in 2018, programming supported by VOW has impacted the lives of over 500,000 girls in 22 countries. VOW supports locally-led organizations working to eradicate child marriage by providing safe spaces for girls through girls' clubs, education, job training, mentorship, and support for developing vital life skills.

Child marriage occurs across countries, cultures, and geographies, including in the U.S. The specific reasons vary but include local social norms that continue the practice generation after generation, families struggling with poverty and looking for options for their children, girls lacking educational opportunities, and natural disasters and events stemming from conflict and climate change that disrupt families’ lives.

All donations can be made via this donation page.

100% of funds raised through For Every Girl, With Love will go directly to local organizations addressing child marriage in communities where girls’ futures are most at risk.

VOW for Girls will provide a comprehensive, plug-and-play toolkit that contains language and assets to help promote your participation in For Every Girl, With Love through your social media channels, email marketing, and newsletters. The 2026 kit also contains a downloadable printable poster for your use in-store, a sample press release template for local media outreach, and an in-store donation QR code. Additionally, in September, VOW will ship info cards that can be put into shopping bags, distributed to customers, or displayed on store counters.